The Culinary World is being disrupted and there is no stone that would be left unturned.

If there is one thing that would never change, is the human need for nourishment through food and drink.

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With sky-rocketing consumer demand for healthy, better-for-you, clean foods, it is crucial to deliver not only on a great concept, but first and foremost on flavor. Culinary trends start in restaurants; flavors are driven by chefs.

 

As a hands-on Culinary/Marketing hybrid I deliver a product experience through food that would “make sense” to target markets and assist with product-market fit. With extensive experience in both Culinary Arts and Integrated Marketing, I am wired to think both critically and creatively when approaching new projects, products or challenges in CPG, restaurant, media and technology worlds.

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Work

• Panasonic | Executive R&D Chef; Empowering Culinary creativity through technology

• Panasonic | 2018 Telly Award winner for culinary content creation+production

• Mighty Sesame | Product development for the US, UK, IL markets

• Unilever | New Product Recipe Creation + Food styling - Upcoming

• Food Associates^ | New Package Trends Analysis and Brief - AU Pork Industry Leader

• Bailey's | Culinary content Development

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